INSTAGRAM FACE FILTERS + AUGMENTED REALITY
Facebook has a proprietary software called SparkAR that allows creatives to design their own filters and upload them onto platforms such as Instagram.
I took this opportunity to teach myself the software and began creating my own. Being that Augmented Reality is such a big up-and-coming medium in design, I wanted to take the leap and try it.
I spend lots of time researching existing filters and seeing what users like the most. This way, my filters have the best chance at high interactions and usage. Some filters do better than others, and I am able to track their progress on the SparkAR Hub website.
So far I have made 10 Instagram filters. These ones below are my favourite.
Click on any filter to try it out for yourself!