IUTD PROLOGUE TAPE
I Used To Dream is a clothing brand that connected me to help with the launch of their first product. It was a roll of custom printed tape that had different graphics representing the brand. Users are meant to rip segments off to use as stickers.
This was a little teaser to get people ready for the clothing line to come, so I knew it had to bring lots of energy and excitement.
I created a couple looped animations for social media content and website advertising. I worked very closely with the client to make sure that the colours and feel of the animations were true to the brand.